Bobby Staub and Mike Cross Join the AFCA Staff
American Football Coaches Association® (AFCA®) executive director Todd Berry announced the addition of two new staff members today. Bobby Staub, former deputy athletics director at Florida International University (FIU), will join the AFCA as Director of Sponsorship and Development, while former Utah State University offensive administrative assistant Mike Cross will be the Coordinator of Social Media. With Cross now handling social media for the AFCA and the American Football Coaches Foundation®, former AFCA Director of Social Media, Mario Price, has been named the Director of Coaching Education. Staub and Cross will join the staff later this month.
“I’m very enthusiastic about the addition of Bobby Staub and his background, not just in relation to sponsorship and development, but his knowledge base of having been an athletic director and the experiences he brings,” Todd Berry said. “I have felt a very strong desire over the past year to bring someone to Waco, Texas, who can grow our corporate partnerships and sponsors, and be apart of the daily conversation in relation to opportunities that are presented to us. The multi-platform approach we have taken with the American Football Coaches Awards show, our new website rollout and other projects has given us a much larger opportunity from a marketing demographic. So we are excited to bring in someone of his quality into our organization.”
Staub joins the AFCA after spending the past three years as Deputy Athletics Director at FIU. In his role, Staub provided oversight of all departmental business and financial operations. In addition, he directed all external operations of the department, as well as served as sports administrator for both football and baseball. Prior to his stop at FIU, Staub was the director of athletics at the University of Louisiana-Monroe (ULM) from 2004 to 2013. His final three years in Monroe were spent with current executive director Todd Berry, whom Staub hired as head football coach in 2010. During his tenure, Staub oversaw the move of all ULM sports programs to the Sun Belt Conference, helped renovate or build new competition and practice facilities for every sport, and improved the graduation rate for the entire athletic program.
Staub established the Maroon & Gold Society, which is an academic honor association for student-athletes at ULM, and he established two new sports for the Warhawks – women’s golf and sand volleyball.
“I’m extremely excited and humbled to be able to be a part of an organization as great as the American Football Coaches Association,” Staub said. “I’m looking forward to working with Coach Todd Berry, the AFCA staff, and our member coaches from across the country.”
Staub came to ULM after serving as the senior associate director of athletics at the University of Alabama-Birmingham for 20 years. He is a native of Birmingham, Ala., a graduate of Auburn University and is married to the former Laura Vaughan. He served on the NCAA’s Division I baseball committee and chaired the Sun Belt Conference athletic directors; was on the board of directors of the New Orleans Bowl and the Division I-A Athletic Directors Association; was a member of the Boca Raton Bowl Executive Committee and served on the NCAA Football Issues Committee.
Cross comes to the AFCA after spending one season as the offensive administrative assistant at Utah State. In his role, Cross assisted the offensive coaches with daily football operations, primarily working with the offensive line. Prior to his time at Utah State, Cross was the offensive graduate assistant at ULM, where he worked with the offensive line under then-head coach Todd Berry.
“I’m very excited to add another football coach to our staff at the AFCA,” Berry said. “Mike has an extensive background in recruiting and social media, and he gives us someone who is not only astute at what social media presents, but can relay our information with a coaching flavor.”
Cross spent the 2012 and 2013 seasons at North Central College in Naperville, Ill., and the 2014 season at Aurora (Ill.) University. In his first season at North Central, Cross assisted with the offensive line, coaching the tackles and tight ends in an offense that led the nation in yards per carry with 6.78. In his second season with the Cardinals, Cross took over as the offensive line coach for an offense that averaged 214 yards rushing per game. In 2013, he was chosen from a pool of over 150 young coaches to participate in the Future Football Coaches Academy, sponsored by the NCAA and the AFCA.
“I’m excited to work for the AFCA,” Cross said. “I have been involved with the AFCA my entire coaching career and truly believe in the purpose behind this great organization. I am thrilled to be working with such an exceptional staff, and to have a great leader and mentor in Coach Berry. I cannot wait to be a part of the team moving forward.”
Cross was a three-year letter winner on the offensive line at Illinois State University, playing both tackle and guard. The native of Austin, Texas, earned his bachelor’s degree in political science from Illinois State in 2011 and a master’s degree in leadership studies with an emphasis on sports leadership from North Central College in 2013. Cross is married to the former Camie Bartlett.
Price joined the AFCA in December as the Director of Social Media. He increased the number of followers on the AFCA’s Twitter account, @WeAreAFCA, by 3,500, and the number of AFCA Facebook followers by 2,500. Price will move into a new position as the Director of Coaching Education.
“Mario is going to move into a new role even though he has only been with us for a short period of time,” Berry said. “He is another coach at our national headquarters who brings a knowledge base and professionalism that our members have learned to expect from us, along with great concepts and ideas to use technology to reach our extensive and ever-broadening membership.”
Price joined the AFCA after spending the 2016 season as the running backs coach and special teams coordinator at Davidson College. Prior to that, he was an assistant coach at the University of Louisiana-Monroe, working under current AFCA Executive Director Todd Berry. Price spent time as running backs coach, recruiting coordinator and wide receivers coach at ULM.
During his time at ULM, Price coached five All-Sun Belt honorees, including two-time All-Sun Belt selection Rashon Ceaser. Prior to arriving in Monroe, Price served as the wide receivers coach and video coordinator at Millsaps College during the spring of 2012. He began his collegiate coaching career at Texas A&M-Commerce in 2010 and spent two seasons as the pass game coordinator and wide receivers coach, while developing two All-Lone Star Conference receivers.
Before coaching at the collegiate level, Price spent two seasons as an assistant at Waco (Texas) High School, working with running backs and quarterbacks.
After transferring from Army following his freshman season, Price was a two-year letter winner at Baylor University where he graduated in 2007 with a bachelor’s in Health and Human Performance. He earned a master’s in Health and Human Performance at Texas A&M-Commerce in 2011. Price, who hails from Fort Worth, Texas, is married to the former Alexandra Thompson.